Yougov reports on the changing demographics dividing Britain:
"The 1992 election the Conservatives lead Labour amongst .. middle class voters by around 30 points, whilst Labour was leading amongst .. working class voters by around 10 percentage points. But today, class would tell you little more about a person’s voting intention that looking at their horoscope or reading their palms. As this campaign starts, the Conservatives hold a 22% lead amongst middle class voters and a 17% lead amongst working class ones.
In electoral terms, age is the new class. ... Labour is 19% ahead when it comes to 18-24 year-olds and the Conservatives are ahead by 49% among the over 65s. Our analysis suggest that the current tipping point – which is to say the age where voters are more likely to favour the Conservatives over Labour – is 34. In fact, for every 10 years older a voter is, their chance of voting Tory increases by around 8% and the chance of them voting Labour decreases by 6% …
While the Conservatives lead amongst all educational groupings, their vote share decrease for every extra qualification a voter has. ... Amongst those with no formal qualifications, the Conservative lead by 35%. But when it comes to those with a degree, the Tory lead falls to 8%"